Digital Marketing Executive /Intern is one who is responsible for handling social media accounts of the company, maintain regular engagements on social media platforms, running online advertisements for lead generation and ensuring high quality leads are forwarded to the sales department .

As a Digital Marketing Intern, you will play a crucial role in supporting the digital marketing efforts of our organization. You will assist the marketing team in implementing and optimizing various digital marketing campaigns to drive brand awareness, increase website traffic, and generate leads. This internship will provide you with valuable hands-on experience in digital marketing and the opportunity to learn and grow in a fast-paced environment.

In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on digital marketing campaigns with our team. Our ideal intern candidate has a fundamental understanding of digital marketing best practices, graphic design abilities, web development experience, and strong communication skills. Applicants should be current students in a bachelors degree program.

The digital marketing intern will be responsible for developing and helping to deploy digital marketing strategies that drive conversions. This internship is an opportunity to work with the team on various projects, including but not limited to creating content, landing pages, social media campaigns, email marketing, and website design.

We are looking for someone who can contribute to our online marketing efforts by working in a fastpaced environment that requires excellent communication skills as well as strong analytical abilities.

Our interns have access to all of their favorite tools, such as Google Analytics, Youtube, Facebook Ads, Pinterest, Instagram, Twitter, and LinkedIn.

Duties & Responsibilities:
Examples of duties and responsibilities include:

Key Tasks Activities

1. Content Creation and Management:
   • Assist in creating engaging and compelling content for various digital channels such as social media, blogs, emails, and website.
   • Conduct research on industry trends and topics to develop relevant content ideas.
   • Help manage content calendars and ensure timely content delivery.
2. Social Media Marketing:
   • Support in planning, executing, and monitoring social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
   • Engage with followers, respond to comments, and assist in building a strong social media community.
   • Track social media metrics and provide reports on campaign performance.
3. Search Engine Optimization (SEO):
   • Collaborate with the team to optimize website content for search engines.
   • Conduct keyword research and assist in implementing on-page SEO techniques.
   • Monitor website rankings, traffic, and user behavior using SEO tools.
4. Email Marketing:
   • Aid in the creation and execution of email marketing campaigns.
   • Help segment email lists, draft compelling email content, and track campaign performance.
   • Assist in optimizing email templates and automation workflows.
5. Performance Tracking and Analytics:
   • Support in monitoring and analyzing digital marketing campaign performance using tools like Google Analytics, social media analytics, and marketing automation platforms.
   • Generate reports on key performance indicators (KPIs) and provide actionable insights for campaign optimization.
   • Assist in conducting A/B tests to improve conversion rates and campaign effectiveness.
6. Market Research:
   • Conduct market research and competitive analysis to identify industry trends, customer preferences, and potential opportunities.
   • Provide reports and recommendations based on research findings.
7. Support:
   • To manage contractors to complete design and video production projects
   • Help in overall branding

 

Deliverables and Key Performance Indicators (KPIs):

• Content research for social media platforms & advertisements
• Positing content on social media platforms
• Running Online advertisements for lead generation
• Ensuring social media engagement growth and generating high quality leads under the designated advertising budget

 

1. Content Creation:
   • Deliver 2 number of engaging and relevant blog posts/articles per week.
   • Develop 6 number of social media posts per week.
2. Social Media Marketing:
   • Increase social media followers by 20 % within the internship period.
   • Achieve an 20 % engagement rate on social media platforms.
3. Search Engine Optimization (SEO):
   • Improve website ranking for targeted keywords by 5 positions.
   • Increase organic website traffic by 15 % over the internship duration.
4. Email Marketing:
   • Assist in executing 2 -3 number of email campaigns per month.
   • Achieve an email open rate of 10 % and a click-through rate of 15 %.
5. Performance Tracking and Analytics:
   • Generate monthly reports on key metrics such as website traffic, conversion rates, and social media performance.
   • Provide actionable insights and recommendations based on data analysis.

 

Education & Qualification

UG: Any Graduate
PG: MBA/PGDM in Marketing

• Preferred a bachelor’s degree in marketing, communications, or related field

 

Experience & Desired Skills

• Minimum of 2 years of experience working with digital marketing and/or advertising campaigns
• Strong written and verbal communication skills
• Should have decent knowledge of tools such as: Canva, Ms Excel, PPT (knowledge of basic design tools will be an added advantage)
• Creativity and ability to develop engaging content
• Detail-oriented and highly organized
• Prior experience in digital marketing or related field is a plus
• Experience using Google Analytics to analyze data and develop actionable insights for clients
• Ability to work independently as well on multiple projects at once while maintaining confidentiality
• Strong communication skills. both written and verbal
• Ability to use strong analytical tools such as Ascend, AdWords, etc.
• Ability to multitask effectively within tight deadlines

 

Employment Type: Full Time, Permanent

Benefits

• Work From home

 

Job Type
Internship/Full time

Stipend

As per standard industry norms and qualifications of the candidate

Overall, this position will provide you with hands-on experience in various digital marketing aspects, exposure to industry tools and platforms, and the opportunity to contribute to the organization’s online presence growth.

Reach out to:
AJAI KUMAR SRIVASTAVA
Founder Director
Seven Step Consulting Pvt. Ltd.
Email: ajai@sevenstepconsulting.com
Mobile/WhatsApp: + 91 9810609560